Role of Social Media in Business Operations -myassignmenthelp.com

Question: Write about theRole of Social Media in Business Operations for Reddit. Answer: Reflection This particular research has created an urge in my mind to think actively upon the main concept behind the role played by the social media in covering the targeted market by the companies Woolworth limited and Lion Nathan. In my opinion, the focus of this research is upon providing the customers with a comfort of shopping through an online medium. I noticed that there are a various social media platforms which are popular for the companies to encourage their audience in order to increase awareness about the company image amongst their followers. Various platforms which have become important among the customers LinkedIn, pint rest, face book, Reddit and twitter. I found that for attaining efficiency in the overall operations of the business it is essential there is an interface developed between the company and its customers in order to establish customer engagement and communication. This interface is in the form of social media where the company gains an online presence which furthe r helps in catering to the requirements keeping in mind the individual needs (Olivas - Lujan and Bondarouk, 2013). I learned that the demographic barriers can be diminished which consist of the cultural boundaries and difference in geographical conditions of people, and social media helps in increasing the customer base. This knowledge and understanding gained from the research has helped me in knowing about the key companies of Australia which is Lion Nathan and Wools worth limited. I got an overview that Wools worth limited is one of the pioneer companies in Australia and it has been successful in serving its audiences through establishing online services for communication with the target market. Similarly, I could relate the role of social media in handling business operations in the company Lion Nathan. I learned that awareness about this company which is known for its F B services has a provision of catering to the mass market through an online platform for creating an awareness and loyalty for the brand.The potential audience of the company gets an access to benefits like giving reviews, f eedbacks, and enquire about any confusions from the convenience of home with the help of social media (Evans and Cothrel, 2014). The practicality of any information gained by studying the concept is gained when the importance is known from the experience of learning. I have come to realise and understand not only about the company but my general information about the role of social media in carrying out the business operations in the retail and the F B industry has grown as well. I understood that wools worth limited has determined that the most influential tool to target its audience is social media. The company has engaged and influenced its shoppers giving them a comfortable interface to communicate with the company with the help of features like blogs, suggestions and reviews, purchasing online and getting familiarized of the products and their prices online (Ayanso and Anteneh, 2014). This indicates that the company is able to develop a good customer base with the help of being present on social media. Once, I have come to gain enough knowledge that the business operations get simplified with the help of modern technology it has made it simpler for me to understand that the social media presence has made it possible for Lions Nathan in experimenting and making modifications in the wide range of beverages according to the needs of the audience. Being a management student I would apply be able to apply this information learned in daily practices. If I am hired as a management trainee in a MNC, I would be able to relate it to marketing techniques used by the department I work in to increase the customer base and client engagement. By going through the vast literature available through different sources about Wools worth limited and Lion Nathan, I could get enough support from authentic sources and I could analyse that the profitability of Lion Nathan has increased considerably with the help of targeting the audience through an online means. This is because it becomes easy to spread a particular update or a broadcast through social media as the major youth customers who are keen in indulging into food and beverage find it interesting in being aware through an online medium (Gensler, Vlckner, Liu-Thompkins and Wiertz, 2013). I have not only analysed this for the company Lion Nathan, but I got an opportunity to explore and analyse my learning about Wools worth limited. This company too has gained a good response from its customers by giving them a convenience to resolve their queries and problems with the help of online visibility (Rennie and Morrison, 2013). They have used the platforms like twitter and LinkedIn to create their brand awareness, image and loyalty amongst their followers. Also, social media has served as a good medium to promote their companys brand extensively. With the help of this research I could seek, explore, visualise and analyse the information from trustworthy published sources. This has helped me learn about new concepts and marketing terminologies. This research reveals that through the medium of social media, keeping the customer as first priority becomes possible. Wools worth limited has made it realistic for its customers to enjoy their shopping experience with the help of giving convenience to communicate with the company through online presence (Solomon, Russell- Bennett and Previte, 2012). Also, the customer base has considerably increased with the help of social media in comparison with the other strategies of marketing, communication and promotion (Looy, 2015) Similarly, Lion Nathan has been successful in introducing innovation into practice. According to me, the company can easily understand and tap the requirements of the clients through interacting them online which helps it further to customise its service in order to meet the expectations. This research has given me an exposure about the various networks of social media like twitter, LinkedIn, Face book and Instagram which lets the company to connect with the mass market. If the business requires engaging and targeting more number of customers then, social media is the best possible way to establish networking and communication with the users. This has helped me to gain information about the role of new marketing and promotion strategies which are adopted by the companies to create their brand image. Through this research I am able to recognise the implementation of the management strategies in daily activities. Being a student of management, I will be able to apply these techniques when I start working in the marketing department of my future workplace in order to build contacts through social networking sites to generate sales. I have gained an insight about developing the appropriate skills required for becoming a successful marketer. Also, this specific subject of research has opened up many opportunities for me to learn and be interactive as networking through social media required a person to be socially interactive. Not only, have I gained new information but this research has developed skills in me as to initiate connectivity with the target audience. I would like to conclude that this technology has served as a strong technique to carry out the business operations in the retail and foods and beverages industry. These two industries have been successful in developing a good relationship with existent participant customers and new potential customers (Turban, King, Lee, Liang and Turban, 2015). Developing a communication on regular basis and keeping the audience updated with the latest discounts and offers introduced by the companies engages the customers and builds strong relations with them (Fuchs, 2017). Therefore, interaction through social media has laid a strong base for formulating strategies to keep the business operations function smoothly (Jensen, 2013). References Ayanso and Anteneh. 2014. Harnessing the Power of Social Media and Web Analytics. Hershey: IGI Global. Evans, D., and Cothrel, J. 2014. Social Customer Experience: Engage and Retain Customers through Social Media. US: John wiley sons. Fuchs, C., 2017. Social media: A critical introduction.US: Sage. Gensler, S., Vlckner, F., Liu-Thompkins, Y. and Wiertz, C., 2013. Managing brands in the social media environment. Journal of Interactive Marketing, 27(4), pp.242-256. Jensen, K.B. ed., 2013. A handbook of media and communication research: Qualitative and quantitative methodologies. UK: Routledge. Looy, A. V. 2015. Social Media Management: Technologies and Strategies for Creating Business Value. Germany: Springer. Olivas - Lujan, M. R., and Bondarouk, T. 2013. Social Media in Strategic Management. UK: Emerald Group Publishing. Ratto, M. and Boler, M. eds., 2014. DIY citizenship: Critical making and social media. US: MIT Press. Rennie, F. and Morrison, T., 2013. E-learning and social networking handbook: Resources for higher education. UK: Routledge. Solomon, M., Russell- Bennett, R., and Previte, J. 2012. Consumer Behaviour. UK: Pearson Higher Education. Turban, E., King, D., Lee, J.K., Liang, T.P. and Turban, D.C., 2015. Electronic commerce: A managerial and social networks perspective. Germany: Springer.